1882
The outlaw Jesse James is killed by Robert Ford. Emile Camuset opens his hosiery workshop in Romilly-sur-Seine.
Our History
This is the story of a different kind of brand, a story unlike any other...
It starts in 1882 with the opening of a little hosiery store in Romilly-sur-Seine, in a part of the Champagne region called the Aube.
Emile Camuset, the man who opened that store, loved sports with a fierce passion. When he started making sports jersey in his small workshop, he probably never dreamed that, 130 years later, le coq sportif would become one of the world's most prestigious brands, renowned for its clothing, footwear and sporting equipment.
® PHOTOS : PRESSE SPORTS
The logo's story
Logo 1948
For the brand's first logo, Emile Camuset's grandson Roland drew the rooster that adorned the label.
Logo 1950
Le Coq Sportif, Romilly hosiery, became a registered trademark. The rooster, spurs out and crowing at the dawn, sits inside a triangle symbolizing the three controlling family members: Roland Camuset, his son and his daughter.
Logo 1960
This rooster amidst Olympic rings adorned the first synthetic track suits. They were worn by the French Olympic team that year.
Logo 1965
The first logo with a more modern styling. Here the rooster, proud as ever, crows against a French flag in the background.
Logo 1968
The logo was simplifed further, with much cleaner lines and a rooster who would look to the left from this point on.
Logo 1972
Clothing for the French team sported this logo during the 1972 Munich Olympic games. Foreign teams backed by the brand had a simpler version of the logo without the rooster. At the time, this logo appeared on all product sold outside France.
Logo 1973
The rooster graced a line of tennis clothing without its familiar triangle border.
Logo 1975
The logo simplified and modernised still further: the rooster is now centered in the triangle and the brand name appears in a new typeface.
Logo 2009
The current logo hearkens back to its historic design, but with a subtle updating. It now has heavier borders on the logo's triangle and cleaner type on the words "Le Coq Sportif."
Logo 2012
The new logo, by designer Ron Arad, evokes dynamism and style. It has left the triangle behind and will stand proud as it is featured on the new ranges of le coq sportif performance sport product, which have a bright future ahead of them.
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1929
Wall Street crashes--$30 billion in stock value wiped out. Le Coq Sportif releases its first catalogue and creates a jersey specifically for cyclists.
1939
The New York World's Fair opens. Le Coq Sportif, now a diversified sporting brand, invents the sweat suit--the French dub it "the Sunday uniform."
1951
American disc jockey Alan Freed coins the terms Rock N Roll. Le Coq Sportif becomes the official supplier of cycling jerseys for the Tour de France.
1958
Charles de Gaulle wins French presidential election. The French soccer team, clad in le Coq Sportif, marks its best finish ever in a World Cup when it comes in third. The team is led by the great Raymond Kopa, the tournament's best player.
1960
The Organization for Economic Co-operation and Development (OECD) is founded in Paris. The French Olympic team wears le Coq Sportif in the Rome games.
1975
Bic introduces the first disposable razor. Le Coq Sportif outfits Arthur Ashe, who beats fellow American Jimmy Connors to become the first black tennis player to win Wimbledon.
1976
Steve Jobs and Steve Wozniak form Apple Computer. The AS Saint-Etienne soccer team, wearing their famous green le Coq Sportif uniforms, reaches the European Champion's Cup final.
1981
Francois Mitterand wins French presidency. The French rugby team, led by Jean Pierre Rives, wins the Five Nations tournament wearing le Coq Sportif. It is the team's seventh rugby grand slam.
1982
Michael Jackson releases "Thriller," the biggest selling album of all time. Italy wins its third World Cup clad in le Coq Sportif blue.
1983
Sally Ride becomes first woman in space aboard Space Shuttle Challenger. Tennis genius Yannick Noah, backed by le Coq Sportif, takes the French Open crown at Roland Garros stadium.
1985
A Franco-American expedition locates the wreck of the Titanic. England's Everton soccer team beats Austria's Rapid Vienna to take the European Cup Winners trophy. The English take the field in le Coq Sportif blue.
1986
France and England anounce plans to build the Chunnel between their two countries. Argentina's Diego Maradona enters soccer history in a le Coq Sportif jersey with his goal against England in the Mexico World Cup.
1997
Divorce becomes legal in the Republic of Ireland. The le coq sportif adorns the white jersey of Bordeaux in the League Cup. In the final game, Jean-Pierre Papin didn't strike and Bordeaux just misses out in their match with Strasbourg.
2001
Sherpa Temba Tsheri, 16, becomes the youngest person to climb Mount Everest. Justine Henin, barely 19 years old, takes the court in her first Grand Slam title at Wimbledon. Despite playing with great flare, she loses to the American Venus Williams in three sets.
2002
East Timor regains its independence. The Senegal Lions shine in their first World Cup, played in Japan and South Korea. In the opening match, the Lions cause a sensation with their whirlwind play as they beat titleholder France. The Lions make it to the quarter finals.
2010
Burj Khalifa, the world's tallest building, opens in Dubai. Le Coq Sportif opens a new research center in Romilly-sur-Seine, the brand's birthplace.
2012
To mark its 130th anniversary, le coq sportif is sponsoring the Tour de France. The partnership between le coq sportif and the Amaury Sport Organisation will come into effect in January 2012. As official supplier of the leaders' jerseys for the Tour de France and partner of the Vuelta, the Paris-Nice and the famous Paris-Roubaix, among others, le coq sportif is going back to its first love.
2015
Thirty years later, le coq sportif is back with legendary AS Saint-Etienne, in a five-year deal as the Greens' official clothing sponsor. After winning nine French championships together, the saga continues…
2015
The 2015-2016 sports season will kick off in style, announcing the five-year partnership between Fiorentina and le coq sportif as technical sponsor of the Lilies. Le coq sportif shares with the city and Viola supporters the same sports culture based on the values of friendship, emotion and entertainment.
